Get Found by Humans and AI
Traditional SEO meets Generative Engine Optimisation. We make sure your business appears wherever your customers are searching.
Complete Search Visibility
Traditional SEO
On-page optimisation, keyword research, link building, and technical audits. Proven strategies that drive organic traffic and improve rankings.
Generative Engine Optimisation
The future of search is AI-powered. We optimise your content to appear in ChatGPT, Google AI Overviews, Perplexity, and other AI search tools.
Technical SEO
Site speed optimisation, Core Web Vitals, structured data, crawlability, and mobile-first indexing. The foundation of strong search performance.
Content Strategy
Keyword-driven content planning and creation that serves both users and search engines. Authoritative content that builds trust and rankings.
Local SEO
Google Business Profile optimisation, local citations, and geo-targeted strategies for businesses serving specific markets.
What is Generative Engine Optimisation?
AI Search is Growing Fast
Over 40% of Gen Z prefers AI tools over traditional search. AI Overviews appear in a growing percentage of Google results. If you're not optimised for AI, you're invisible to a growing audience.
GEO is Different from SEO
Traditional SEO focuses on keywords and backlinks. GEO focuses on making your content citable, authoritative, and structured so AI models reference your business in their responses.
We Cover Both
WebGuRU is one of the few agencies offering combined SEO and GEO services. We ensure you're found everywhere your customers are searching — Google, Bing, ChatGPT, Perplexity, and beyond.
Frequently Asked Questions
SEO optimises for traditional search engines like Google. GEO (Generative Engine Optimisation) optimises for AI-powered search tools like ChatGPT, Google AI Overviews, and Perplexity. Both drive visibility, but through different mechanisms.
SEO is a long-term strategy. Most businesses see meaningful improvements within 3-6 months, with compounding returns over time. We provide monthly reports so you can track progress.
Yes. AI-powered search is growing rapidly and represents a significant source of traffic and referrals. Good SEO provides a foundation, but GEO requires additional optimisation for AI citation and recommendation.
We use industry-standard tools including Google Search Console, Ahrefs, Screaming Frog, and custom analytics dashboards. For GEO, we've developed proprietary monitoring for AI search appearances.
Absolutely. We have direct experience with multi-market SEO strategies across the UK, US, and beyond. We handle hreflang, localised content, and region-specific optimisation.
Our SEO services are tailored to your business size, competition, and goals. We provide transparent pricing with clear deliverables. Book a consultation to get a custom quote.